Taxpayer-Funded Obamacare Propaganda Campaign

Taxpayer-Funded Obamacare Propaganda Campaign
Filed under Government Human-Services

Judicial Watch, the public interest group that investigates and prosecutes government corruption, announced today that it has obtained documents from the Obama Department of Health and Human Services (HHS) detailing the agency’s massive taxpayer-funded multimedia campaign designed to promote the Affordable Health Care Act (also known as Obamacare) and other HHS policy initiatives. According to the records obtained by Judicial Watch pursuant to a March 23, 2011, Freedom of Information Act (FOIA) lawsuit (Judicial Watch v. U.S. Department of Health and Human Services (No. 11-608)), the total cost of the campaign, which targets Obama’s electoral coalition, could reach as much as $200 million.

HHS describes in detail the key to success of the propaganda campaign in the “Statement of Work” accompanying the Acquisition Plan: “Health and program-related messages are processed by the target audience according to a particular reality, which he or she experiences. Attitudes, feelings, values, needs, desires, behaviors and beliefs all play a part in the individual’s decision to accept information and make a behavioral change. It is by understanding the importance of these characteristics that health and program-related messages can be targeted to the beneficiary in effective ways.”

“There is nothing educational about this Obamacare propaganda campaign to force ‘behavioral changes’ on Americans. These records prove the administration is using taxpayer dollars to manipulate public opinion. It also appears the Obama administration is trying to get a leg-up in the reelection campaign by targeting key Obama constituencies with positive and misleading messages about the president’s ‘signature’ policy initiative,” said Judicial Watch President Tom Fitton. “This Big Brother campaign is most certainly underhanded, potentially unlawful, and it must be stopped. If Congress is looking for a place to trim the deficit, this is a good place to start.”
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